I was so excited when Fiona Green said she was writing Winning With Data as I always learn when I chat with her. I was not disappointed as Fiona helps explain both the high level concepts with real world CRM execution examples from sports industry. It will be an important read across sports industry not just CRM practitioners, I know I’ll be handing out copies to digital colleagues to help them understand the importance data plays in everything they do. Everyone is on a CRM journey and with this book Fiona is there by your side.