Delivering the right message to the right person at the right time” is a phrase that all students looking to break into the sports industry should follow. Often the temptation is to rely solely on what fans tell us, but focusing and collecting data on their actions and interactions with the brand could tell a different story. Winning with Data delivers on this point by providing the steps needed to create a CRM strategy. Winning with Data breaks down buzzwords such as Business Intelligence, Business Analytics, and CRM and provides a step-by-step guide on the importance of utilizing data from fan insights to deliver personalized events, promotions, and experiences. Students to industry professionals can learn and apply teachings directly to projects they are working on.

Laurajean Holmgren, Deputy Academic Director, Sports Management, Columbia University, New York

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