Brent Leary, Managing Partner, CRM Essentials, LLC
CRM
Churn and Retention from the Portland Trailblazers
We thought we’d share one of our favourite case studies from the second edition of our book, Winning with Data. It’s a great read, courtesy
With this book Fiona Green offers a refreshingly straight-forward take on the complex and quickly evolving areas of CRM, customer engagement and data intelligence in an easy to consume style. Most importantly, through a variety of detailed case studies, she makes an extremely compelling argument for why professional sports teams and organizations need to implement modern customer engagement techniques and strategies to create valuable, ongoing relationships with tech-savvy fans and sponsors.
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Data analysis
Applying a Data Approach to your Merchandise Licensing Strategy
If you’re a rights owner that issues product licenses to individual manufacturers, GREAT NEWS, all the data work your colleagues are doing will provide you with some great insight to help with your strategy. But what if you don’t currently have access to the merchandise data?
CRM
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Landing pages are solely created to drive traffic, convert visitors to leads, and capture data for your business. They are usually a standalone page, created with one focused purpose in mind – whether that is to generate opt-ins, encourage sales, or increase engagement. But why are they so essential?
Data driven marketing
Where to Start When Tackling a Marketing Automation Project
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