Nick Meacham, Managing Director, SportsPro Media
CRM
Churn and Retention from the Portland Trailblazers
We thought we’d share one of our favourite case studies from the second edition of our book, Winning with Data. It’s a great read, courtesy
Audience data management is still one of the most under-maximised aspects of sports marketing. The industry has a lot to learn, and a lot of opportunities ahead of it once it masters the profiling of its audience. This book is a great catalyst for anyone trying to take the next steps in their education on CRM maximisation and presents it in a way that can educate everyone from leaders in the space through to people just arriving on the scene.
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Data analysis
Applying a Data Approach to your Merchandise Licensing Strategy
If you’re a rights owner that issues product licenses to individual manufacturers, GREAT NEWS, all the data work your colleagues are doing will provide you with some great insight to help with your strategy. But what if you don’t currently have access to the merchandise data?
CRM
Building landing pages, it’s not just about how they look
Landing pages are solely created to drive traffic, convert visitors to leads, and capture data for your business. They are usually a standalone page, created with one focused purpose in mind – whether that is to generate opt-ins, encourage sales, or increase engagement. But why are they so essential?
Data driven marketing
Where to Start When Tackling a Marketing Automation Project
What do I talk about when I talk about marketing automation? Marketing automation for Dummies. It’s a truth universally acknowledged that, upon being asked about their