Nick Meacham, Managing Director, SportsPro Media
CRM
Churn and Retention from the Portland Trailblazers
We thought we’d share one of our favourite case studies from the second edition of our book, Winning with Data. It’s a great read, courtesy
Audience data management is still one of the most under-maximised aspects of sports marketing. The industry has a lot to learn, and a lot of opportunities ahead of it once it masters the profiling of its audience. This book is a great catalyst for anyone trying to take the next steps in their education on CRM maximisation and presents it in a way that can educate everyone from leaders in the space through to people just arriving on the scene.
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