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Resources

The Role of CRM in Sports Sponsorship

Watch the video and find out how CRM can benefit to your Sports Sponsorship strategy

Data Protection Laws of the World - Third Edition by DLA Piper

A handy summary of the key elements of data protection around the world – courtesy of DLA Piper, a leading global law firm.

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(OVERVIEW): SportCRM 2013

Following exciting discussions in our LinkedIn Group (Sports CRM and Business Intelligence), we have produced a summary of the Group’s activity.

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ICO’s updated version of their Direct Marketing Guidelines:

For UK-based data processors and controllers, this will provide you with an easy-to-read summary of the UK’s privacy and electronic communications guidelines.

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Single Customer View (SCV) in 90 seconds

Watch our video Single Customer View (SCV) in 90 seconds

WHITE PAPER – PARTICIPANTS SPEND MORE ON FOOTBALL THAN NON-PARTICIPANTS

Read our analysis of recent research undertaken across Europe into the spending habits of current, former and non-participants.

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