• +44 (0) 330 111 3880

02

August

SAScon 2017 – Winners’ Highlights

From ballsy content and intellectual curiosity to Spiderman Jokes with Amazon’s Alexa, it had it all!

SAScon is a Search, Analytics and Social Media Conference. Hosted over 2 days, it focuses on presenting case studies to digital and communications professionals from varied sectors.

I arrived at SAScon and wasn’t 100% sure what

Read more
Moneyball's Billy Bean

23

April

The Rise and Rise in the Importance of Data

Like Moneyball’s use of data changed the way we look at sports performance so to has CRM in business. Clubs, teams, leagues, events and governing bodies are all using data to make informed decisions, support fan engagement strategies, increase participation and most importantly, generate more revenue.

This drive in the use of

Read more
Revenue from data

20

February

DATABASE VALUE – HOW MUCH IS YOURS WORTH?

A rightsholder client recently asked us how they could negotiate a sponsorship deal with a potential client who wanted to include a VIK (Value in kind) element for access to/use of his customer database.

I also had a conversation last year with a gentleman involved in the sale and purchase of

Read more