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Moneyball's Billy Bean

23

April

The Rise and Rise in the Importance of Data

Like Moneyball’s use of data changed the way we look at sports performance so to has CRM in business. Clubs, teams, leagues, events and governing bodies are all using data to make informed decisions, support fan engagement strategies, increase participation and most importantly, generate more revenue.

This drive in the use of

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Revenue from data

20

February

DATABASE VALUE – HOW MUCH IS YOURS WORTH?

A rightsholder client recently asked us how they could negotiate a sponsorship deal with a potential client who wanted to include a VIK (Value in kind) element for access to/use of his customer database.

I also had a conversation last year with a gentleman involved in the sale and purchase of

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