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About Winners

WINNERS is a CRM and Business Intelligence agency that specialises in the unique needs of the sports industry.

Our management team has over 70 years of sports industry experience between them working with local, national, regional and international rightsholders, from clubs, leagues, and events, to governing bodies and associations.

We take the principles of CRM and use them to address the unique challenges and opportunities of the sports industry: the natural loyalty that sport generates, the peaks and troughs that come with winning and losing, and a level of media coverage that most brands and businesses have to pay for.

Winners will help you understand and implement CRM to support your sales and marketing strategies and BI to ensure optimal yield of your customers, channels and products. But while we’ll focus on increasing revenues and improving customer service, we won’t lose sight of your other business drivers: increasing participation, grassroots development, growing your coaches and volunteers networks, internal and external governance, growing your brand and improving/maintaining your reputation.

WINNERS’ role is to enable our clients to communicate the right message to the right people at the right time, and to provide you with the knowledge and insight to make the right decisions for your organisation.

To learn more about WINNERS and our approach to CRM contact us or fill in the form on the right and let us call you back when it is suitable for you.

Meet the Management Team

Fiona Green

Fiona joins Dan as a founding partner of Winners and as the company’s CMO, has responsibility for delivering excellent customer service.

Jon Armour

Jon has over 20 years BI experience including being part of the one of the first UK data warehouse projects.  With a mixture of consulting and end-user experience.

Carl Williams

As our non-executive Chairman Carl uses his management and marketing skills to challenge, support and monitor the business.

Andrew Price

Andrew is Winners’ Company Secretary and uses his legal background to ensure we meet our legal and regulatory obligations at all times.

Dan Hall

A founding partner and Winners’ CTO, Dan ensures the technologies we use provide the best possible solutions for our clients and their needs.

Contact Winners to see how we can help you.

To learn more about WINNERS and our approach to CRM contact us and let us call you back when it is suitable for you.